Clients
We collaborate with B2B and B2C organisations of all sizes, from small family businesses to large corporations, non-profits, and government agencies.
We create tailored solutions for your unique growth needs - whether you are at the start up phase, or a well established company aiming to sustain success.
We help you continually enhance the customer value you create, improving the perception of your products and services, which drives both acquisition and retention.
Regardless of category or size, teams that are customer obsessed, contribute to growth strategy, prioritise rapid implementation, and deliver exceptional experiences, benefit from a multiplier effect that drives higher rates of growth and success.
As a result individuals and teams thrive.
We have been fortunate to work with leaders from a wide range of organisations to help them build alignment, develop strategy and effectively implement it.
They have kindly agreed to share with you their views on the value they have experienced whilst working with us.
If you would like to speak to them further, we are happy to connect you to them.
Testimonials
“Iain and Jonathan's workshops played a pivotal role by delivering valuable and actionable insights to my client cohort, seamlessly integrating these insights into their operations.”
Dr Ken Long - Business Adviser and Growth Facilitator
Entrepreneurs’ Programme 14 years
“The outcomes of our collaboration were significant. PP’s thorough research and analysis provided us with clear strategic options that leveraged our competitive advantage, helping us develop a strong growth strategy.”
Cassandra Brill - CMO
Independent Living Services
“The proven frameworks they used to articulate our DNA, and then also uncover our potential competitive advantages, assisted us in developing a growth strategy with them that supported our business ambitions.”
Graeme Shaw - Founder
Shaw Wines
“I want to thank you both again for all you put into our workshops. They were fantastic and I believe have marked a turning point in the business. “
Sinead Roberts - Founder & CEO
Wotnot Naturals
“We were spending a lot of money on marketing and advertising, but a significant portion of our time, money, and effort was being wasted.
Premiumisation Partners helped us clearly define what makes us unique as a business, where we fit in the marketplace, who our customers are, and how we can connect with them more effectively. It was a powerful process of discovery that also fostered strong alignment within our team. This alignment has made implementing our strategies far more effective.
We have already started incorporating the language, words, and phrases from our Brand DNA into our client communications. With a clearer value proposition, our messaging is now more concise and impactful.
We’re currently experiencing an increase in sales—are these connected? I’m certain this new clarity is playing a role.
We’re excited to continue embedding our Brand DNA into all aspects of the business. As a small business owner, what excites me most is that my leadership team is now aligned with this broader vision, making positive change happen faster and more seamlessly than I could have imagined. Iain and Jonathan are gold medal listeners, enabling them to deliver with clarity and coach us to take actions that matter
Tom Henderson - Director
35 Degrees (Architects & Builders - Canberra)
“We will certainly work with them in the future, as a valuable agile strategy resource that can keep us customer centred. Their platform is an excellent example of data driven marketing strategy formulation creating competitive advantage.”
Jodie Sangster - (previously) CEO
ADMA
“Working with Premiumisation Partners has been an enlightening and invigorating experience for me and the entire Big Music team. Their expertise in helping us define our Brand DNA and Business Development Plans went far beyond our expectations. The insights and strategies they delivered were not only comprehensive but also truly inspiring.
The process brought a renewed sense of clarity and excitement to our team. One of my colleagues described it as "exciting" and felt that "things finally seem to be falling into place," while another said it was "great to get a sense of the bigger picture." These sentiments reflect the energy and direction their work has provided us.
The quality of their presentation and planning materials was outstanding, and we’ll be referring to them often as we implement our next steps. I can’t thank Iain and Jonathan enough for their guidance and look forward to continuing this rewarding collaboration in the future.”
Richard Berkman - Founder & Managing Director
Big Music
“Working with Iain and Jonathan is an absolute pleasure. They are experienced professionals, empathetic to both agency and client challenges. They truly felt like partners in navigating what was a very demanding process.”
Kim Feitelberg - CSO
VCCP - Sydney
“We worked closely with Jonathan and Iain to define our growth strategy and core value proposition. They guided us in identifying our competitive advantages and refining our unique business DNA. This process sparked a revitalization of our brand identity and voice. With their expertise, we developed new packaging, redesigned our website, and created a cohesive social media content plan. These initiatives boosted our sales through retail channels targeting premium consumers, while also supporting the growth of our online store and cheese-making factory/cafe outlet. Ultimately, this contributed to the local visitor and retail economy.
Keiran Spencer - (previously) General Manager
Coolamon Cheese Co.
Case Studies
A.H. Beard
We partnered with A.H. Beard to develop a premiumisation strategy, enhance value perception, and unlock growth potential in the highly competitive retail, commercial, and export markets.
AC3 + Bulletproof Merger
Following a recent merger of the ICT Managed services business and the public cloud service company, we helped the two management teams aligned on the merged company’s value proposition, customer value needs, and growth potential.
LGS to Active Super
We worked with the leadership team of LGS to establish the value proposition and re-branding brief, founded on what mattered most to the target audience of this leading organisation.
Mercer
We collaborated with the financial services advisory business and their advertising agency to better align what internal beliefs of what mattered to customers with market reality.
Troy Labs
We helped the Troy Labs leadership team develop clear customer insights to create a growth strategy, reinforce their competitive advantage, and identify key areas for product and service innovation.
Greenspan
We collaborated with the Greenspan team to articulate their unique business DNA, sharpen their competitive advantage, develop a masterbrand solution, and define "The Greenspan Way"—the sales process central to their exceptional customer experience.
Shaw Wines
We partnered with the Shaw family and leadership team to define their unique DNA, competitive advantage, and growth strategy.
Abercrombie & Kent
The Australian leadership team of this global luxury travel company collaborated with us to articulate their differentiated brand DNA and conduct research on the alignment between their staf and NEO customers.
Business Entrepreneurs’ Program
We were engaged by the programme to deliver a number of in person and online interactive workshops with programme participants and prospects.
Torrens University
We collaborated with Torrens University and their advertising agency to define the masterbrand value proposition that supported a portfolio of 11 sub-brands and their individual category specific propositions.
Coolamon Cheese
We collaborated with the Coolamon Cheese team to articulate their unique business DNA, competitive advantage, and differentiated growth strategy.
ADMA
The CEO and management team of Australia’s largest marketing professional association worked with us to ensure the services were creating exceptional value for their current and prospective members.